Popular
Keywords in Google
In the words of
Google, "see what the world is searching for" and find the top
keywords for your website.
Google have made available an interesting free tool called
"Google Trends", where you can compare interest in keywords in
different countries and regions. It makes very interesting
comparisons which you should consider when looking for popular
keywords.
You may compare up to five different
keywords or phrases, separated by a comma, and see how often
they have been searched for. The results are shown in a graph
with a different colour for each keyword phrase. This is the
overview - you should then view the bar graphs for individual
countries/regions. |
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Find the most
searched for Keywords on Google
You will see that what may be a
popular keyword in one country is far less popular in another
region. You can choose to see the results from all countries or
one specific country, by using the drop down boxes in the upper
right corner of the Google Trends results page. You can also
choose to view results for a specific month or year from 2004 by
using the other drop down box. The results graph enables you to
view the search trends for your keywords, i.e. is the trend
increasing or decreasing? If it is decreasing significantly, do
you really want to choose that keyword? You can also see at a
glance any seasonal changes to the popularity of keywords, such
as those increasing over the Christmas period.
In choosing
keywords, you should also consider how many other websites are
already using your preferred keywords. |
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If
you search on Google for a popular keyword, you may
find too many other websites already focusing their
site around that keyword, and of course it will be
much more difficult to get good search engine
results. So take all factors into account. For
example, if you compare "handbags" and "designer
handbags" on Google Trends, you will see that many
more searches are undertaken for the keyword
"handbag". Now do a Google search for "handbags",
and you will find 43 million results. A Google
search for "designer handbags" gives you 6 million
results. So whilst the Google Trends results show
more searches for "handbags", you will probably
prefer to use a set of keywords as a phrase with
less competition from other websites, as this will
help to increase your search engine results. Well
done Google, and thanks for a quality free webmaster
tool that is quick and simple to use! Here is the
link for Google Trends:
http://www.google.com/trends |
